The boxoffice collections of Diljit Dosanjh’s new Hindi comedy Arjun Patiala are abysmal and shameful, to say the least.
And the one most upset with this turn of events is Dosanjh. The Punjabi superstar has just delivered the Punjabi blockbuster Shadaa which is said to be the biggest success in Punjabi cinema.
To have a whimper like Arjun Patiala coming so quickly after Shadaa is not what Dilijit wanted.
According to a well-informed source Dosanjh knew things had gone wrong in Arjun Patiala. “This is why the film’s release got postponed twice. T Series who have co-produced the film never wanted to release ArjunPatiala in the theatres. They wanted to take it straight to the steaming platform. But co-producer Dinesh Vijanwould hear none of it.He insisted that the film get a proper theatrical release,” says the source.
T Series faces heavy losses as the film’s opening cannot even cover theatrical rent expenses. The hardest hit is Diljit Dosanjh whose branding has suffered a serious setback after the crippling snub it got from the audience.
Putting up a brave front Dosanjh says, “Ups and downs are a part of life, as well as one’s career. I’ve no regrets about Arjun Patiala. It was fun to shoot. Irrespective of hit or flop, no one can take away the happiness that I experienced shooting it.”