King of the South, Chiranjeevi is eager to ensure his ambitious Telugu magnum opus Sye Raa Narasimha Reddy reaches the North audiences as well.
Keeping this in mind the Telugu matinee idol has invited Farhan Akhtar whose production house Excel Entertainment will distribute the Hindi version of Sye Raa Narasimha Reddy to help with the promotion of his ambitious film.
An offer that neither Mr Bachchan nor Mr Akhtar would like to refuse.
A source close to the development reveals, “Ideally, neither Bachchan Saab nor Farhan would have promoted Sye Raa.,,, Bachchan Saab has a guest appearance in the film. And he never promotes film where is not one of the leading actors.Still he has agreed to be part of the of the promotion of the film, as no one says no to Chiranjeeviji.”
Farhan Akhtar a mere distributor on the project also feels obligated to pitch in.
Says the source, “When Farhan and his partner Ritesh Sidhvani distributed the Kannada film KGF Farhan did not promote the film at all. He likes to keep away from all his producers’ work and leaves it to his partner Ritesh. But this time he’s actively into promoting Sye Raa Narasimha Reddy for Chiranjeevi’s sake.”