It’s an all-out war between the two massive October 2 releases War and Sye Raa Narasimha Reddy.
And to begin with, both films face a race against time. The playing time for both War and Sye Narasimha Reddy is 2 hours 30 mins making them at least 30 minutes longer than required.
Says an unnamed CEO of a multiplex chain , “This means we lose one hour over every screening of both the films. We have to cut down the number of shows by at least one-third to accommodate the lengthy films.’
Sources from various multiplexes inform that Yash Raj films, the War producer, have booked a larger number of theatres in Mumbai and North India.
“In North India , War definitely has an edge as far as the number of screens is concerned. Yash Raj has blocked theatres well in advance. The ratio of theatre-sharing between War and Sye Raa Narasimha Reddy is 3: 1,” says a trade insider.
A Bihar exhibitor says, “War will grab more screens and get a better opening. Sye Raa Narasima Reddy would have to depend on positive reviews to get the audience interested.”