Box Office Clash

Both Narasimha Reddy & War Are 150 Minutes Long

It’s an all-out war between the two massive  October 2 releases War and Sye Raa Narasimha Reddy.

And to begin with, both films face a race  against time. The playing time for both War  and  Sye Narasimha Reddy is 2 hours  30 mins making them at least  30 minutes longer  than  required.

Says  an unnamed CEO of a  multiplex chain , “This means we  lose one hour over every screening  of both the  films. We have to cut down the number of shows by at least  one-third  to accommodate the  lengthy films.’

Sources from various multiplexes  inform  that  Yash  Raj films,  the War producer, have booked  a  larger  number  of  theatres in Mumbai and North India.

“In  North  India  , War  definitely has an edge as far as  the number of screens is concerned.  Yash Raj  has  blocked  theatres well in  advance. The ratio  of  theatre-sharing between  War and  Sye Raa Narasimha Reddy is 3: 1,” says  a trade insider.

A  Bihar exhibitor  says, “War will grab more screens  and  get a better opening. Sye Raa Narasima Reddy would have to depend  on  positive reviews  to get the audience interested.”

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