5 Reasons Why Jugjugg Jeeyo Is Likely To Be A Big Hit

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  1. Karan  Johar and Dharma  Productions have constantly had success with the  rom-com genre, for  example Dostana, Student  Of The Year , Yeh Jawani Hai Deewani,  Humpty Sharma  Ki Dulhaniya , Badrinath Ki Dulhaniya and Good Newzz,while Dharma’s darker films have often underperformed:  Kurbaan, Kalank  , Ungli, Brothers, Ittefaq….Well, the  good news is that the Good Newzz director Raj Mehta’s Jugjugg Jeeyoo is a sunny happy (Anil)  Kapoor & Sons (played by Varun Dhawan and Maniesh Paul).
  2. Jugjugg Jeeyo stands up  for family values.  During the  pandemic  and  beyond ,families have come to realize the imperative compulsive need  to be together.Jugjugg Jeeyo doesn’t try to make  a big statement  about the quality of existence. But it does tell us that at the of the day . what you need is Mama’s cuddle and Papa’s  hi-five. Baqi kuch bacha toh mehngai maar gayi.
  3. Though outwardly  this is  a film about two divorces Jugjugg Jeeyo s actually  fiercely opposed to marriages being splintered. If  you  have seen   Noah Baumbach’s Marriage Story you  would know how painful a broken marriage is  for the children. Jugjugg Jeeyo starts off  as  divorce story  but eventually tells us  about the importance  of keeping the  family together.
  4. This is   the first time  Anil Kapoor and Neetu Kapoor will be  seen together  in spite of  being in  the  industry for   45 years.  The two Kapoors look so compatible together  it’s like watching Neetu with her favourite co-star Rishi Kapoor. In fact Jugjugg Jeeyo was  originally planned with Rishi Kapoor, Neetu Kapoor with Ranbir  Kapoor playing their son.
  5. Jugjugg Jeeyo comes at a time when audiences want  laughter and  sunshine in  their lives.After Bhool Bhulaiya 2 , it’s time for another  happy  film. After Jugjugg Jeeyo there is Aanand L Rai’s Raksha Bandhan in August ,another film filled warmth and sunshine, followed by the Kartik Aryan showstopper Shehzada in November  to  dispel our gloom this year. Happy happying.
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Subhash K . Jha

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