5 Reasons Why Tenet Won’t Bring Audiences Back To Theatres This Friday

1.     It’s  already released worldwide, has been in theatres  for two months  now.The  response   of the  audience has been nominally encouraging but largely dispiriting.The producers even got Tom Cruise to  watch Tenet in a movie theatre. But that  didn’t  quicken ticket sales in  any  part  of  the  world. Getting  audiences  into theatres is  a Mission Impossible.Unless they  get Akshay  Kumar to do a Tom Cruise  for his mother-in-law Dimple Kapadia by  visiting  a theatre  to see Tenet .  But first  she will  have to mask…I mean, ask.

2.     That brings  me to the  incandescent  Dimple Kapadia. Tenet’s Indian distributors Warner Brothers are  hoping she would lure Indian audiences back to the theatres. But Dimple is  hardly there for  more than  10-15 minutes. Her  role is  as  substantial  as  her friend  Anil  Kapoor’s laughable presence  in  Mission Impossible  Ghost  Protocol.  It’s like  hoping Govinda  would make  Coolie No 1 a hit. Well, almost.

3.     Tenet  is Christopher  Nolan’s weakest film to date. Everyone  mumbles in code language for  2 ½  hours. If you realy want to catch the dialogues then I suggest  you go to the most sophisticated theatre near you. But even if by some miracle you  catch the dialogues you’ll still be  clueless as  to what  the plot is  up to.  I believe  only two people who read  the script  understood  it fully, and neither of them is  the director Nolan.

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4.     Christopher  Nolan’s diehard fans may brave  it to the theatres  in spite  of  Covid. But they constitute  1.5-2 percent  of  the movie-going audience in India.And they’ve already read the  tepid-to-cold reviews  in the world  press. Those  keen on seeing Tenet have already seen it  on  the internet.  The rest will wait for KFG before barving   it to the   theatres.

5.     Most discouraging  of all is the the  Covid-related studies by virologists and  researchers  all   over the world. According to them , guess  which  is  the  most dangerous place to be in during these  contagious times?  A  movie theatre! Ranks  higher than airports as a health hazard.

Subhash K . Jha

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Subhash K . Jha
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