K-pop fans, especially Carats, have more reasons to celebrate as SEVENTEEN and global Korean food brand bibigo take their collaboration to the next level with a wave of exciting online activities!
After being named bibigo’s global brand ambassadors just last month, SEVENTEEN is now front and center in a digital campaign that brings K-pop charm and Korean cuisine to fans around the world.
In case you missed it, SEVENTEEN was officially launched as bibigo’s latest global endorser in June, marking a delicious pairing of Korean food and music. As part of this partnership, the group will be featured in a variety of campaigns celebrating the essence of Korean culture.
‘Take a Photo with SEVENTEEN” TikTok challenge
First up, fans can join the “Take a Photo with SEVENTEEN” TikTok Challenge, which invites Carats to create their own four-cut photos using a special TikTok filter. The filter includes a photo frame featuring SEVENTEEN members alongside bibigo branding, making it feel like you’re snapping fun photo booth pics with your favorite idols. You can personalize your shots and share them on TikTok — a great way to show your love for the group.
This challenge runs until August 8, and is available in South Korea, Thailand, the United States, the Philippines, Indonesia, and Japan — so if you’re in one of these countries, don’t miss the chance to join in!
Updated microsite with exclusive digital goodies
If you’re more of a digital collector, head over to the newly revamped bibigo | SEVENTEEN campaign microsite. Once you log in, you can access exclusive content such as:
- Downloadable SEVENTEEN-themed smartwatch faces
- Note templates featuring SEVENTEEN members
- Interactive photo frames that let you take photos and add your own creative touches
These features are a must-have for fans who want to add a little SEVENTEEN flavor to their daily routines — whether it’s setting a custom watch face on your smartwatch or writing notes on a themed template.
Limited edition bibigo products with SEVENTEEN packaging
And it doesn’t stop at digital fun. bibigo is also releasing limited edition Korean food products with SEVENTEEN-themed packaging. From bibigo’s beloved Mandu and Seaweed Snacks to Gimbap, Noodles, and K-Street Food items, these special edition goodies feature the members’ images, making them perfect collectibles — or snacks for your next K-drama marathon session.
These SEVENTEEN-packaged products are already available in South Korea and will be gradually rolled out in Thailand, the United States, the Philippines, Indonesia, Singapore, and Japan through November.
We just wish they came with photocards, too!
With all these interactive features and collectible treats, the SEVENTEEN x bibigo campaign is more than just a brand endorsement — it’s a celebration of Korean culture through food, fandom, and fun. So whether you’re a Carat who loves to cook or a fan who lives for digital freebies, there’s something waiting for you in this next phase of the collaboration.
Visit the official bibigo | SEVENTEEN campaign microsite and start snapping those photos — and don’t forget to grab your SEVENTEEN-packaged snacks before they’re gone!
This article was created with the assistance of AI, based on a press release from CJ Foods issued through PR Newswire, and has been reviewed and edited for accuracy and clarity by our editorial team.
