This story is from Hallyu Dorama, your K-drama guide from the Philippines. See the original here: www.hallyudorama.com/jollibee-joins-forces-with-global-girl-group-katseye-for-north-american-fan-experience
Jollibee, the beloved Filipino-founded restaurant brand known for its crispy, juicy Chickenjoy and joyful dining experience, has announced a landmark collaboration with internationally acclaimed girl group KATSEYE.
Both riding high on global success, Jollibee and KATSEYE share the ability to spark joy among their global fanbases.
Recently named the “best fast food fried chicken” by USA TODAY for the second year in a row, Jollibee continues to expand its loyal following across generations and cultures while delivering happiness through food. The restaurant brand’s journey from a humble ice cream parlor in the Philippines to a global QSR powerhouse mirrors the aspirational rise of KATSEYE.
Meanwhile, KATSEYE, fresh off their sold-out “Beautiful Chaos” world tour, has captured fans worldwide with their youthful pop sound and diverse talent.
The collaboration kicked off with a limited-edition Jollibee x KATSEYE merchandise drop last August 15, exclusively available through Complex. The collection includes three custom items designed to capture the spirit of the partnership:
- Shared Dream Tank Top – A cosmic-inspired piece representing EYEKONS chasing dreams across galaxies, with a Jollibee twist.
- Chickenjoy Gnarly Box Tee – A bold black tee blending KATSEYE’s pop flair with Jollibee’s iconic fried chicken.
- Double Drop Denim Tote – A reversible tote bag built for both style and fan pride.
“Jollibee always strives to bring people together through the universal language of delicious food and shared moments of joy,” said Luis Velasco, senior vice president and marketing head at Jollibee North America.
“This is precisely why partnering with KATSEYE, a group that deeply resonates with a diverse, global audience and embodies such positive energy, is a perfect match for our beloved brand. Their passion and vibrant spirit align seamlessly with our distinctive heritage of fostering community and happiness. We’re incredibly excited to join forces with such a talented group of women and create unforgettable experiences for our fans,” Velasco added.
KATSEYE shared the same excitement: “We could not be happier to partner with Jollibee, a brand that we’ve been truly obsessed with for a long, long time.”
“This collaboration feels incredibly authentic to us, and it’s all about good vibes, bold flavor, and making memories with our EYEKONS. We can’t wait to share this journey with both our fans and Jollibee’s — it’s going to be beautifully chaotic,” the group added.
Beyond the merch, Jollibee and KATSEYE promise more surprises for fans, blending delicious flavors with exclusive collectibles and events in North America.
Jollibee is the flagship brand of the Jollibee Group, which is on a mission to become one of the top five restaurant companies in the world.
KATSEYE — made up of Daniela (Cuban/Venezuelan-American, Atlanta), Lara (Indian, New York), Manon (Ghanaian-Italian, Zurich), Megan (Chinese-American, Honolulu), Sophia (Filipina, Manila), and Yoonchae (South Korean, Seoul) — has quickly risen to international prominence with their captivating performances, unique sound, and dedicated fanbase. A powerhouse of diverse talent, KATSEYE embodies the spirit of modern pop, inspiring millions with their music and message.
The group recently collaborated with Spin Master’s Swedish-based digital games studio Toca Boca, entering the digital game as first-ever guest characters.
For updates on the Jollibee x KATSEYE partnership, follow @jollibeeus on Facebook and Instagram, and @jollibeeusa on TikTok. Fans can also stay tuned to @katseyeworld across Instagram, TikTok, YouTube, and X.
This article was written with the help of AI, based on a press release from Jollibee, distributed via PR Newswire, and was reviewed and edited by the Hallyu Dorama team.
