24th May 2020

Akshay Kumar Too Big For Digital Platform?

It seems   the Akshay  Kumar starrer  Laxmmi Bomb which was  being mentioned  as one  of  the pending  releases  to go on  the  OTT platform,  may not  take the  straight-to-digital  route.

Apparently the  film’s team  of helmers  has been brainstorming  over  the matter.They have concluded  that  putting an  Akshay Kumar  film on  the OTT platform may harm  the theatrical  prospects  of  other  big-budgeted films, including other Akshay starrers,  once  the lockdown  is lifted.

Says a source close to the  development, “Akshay  Kumar is  one  the  4 top actors in Bollywood. If a film starting AK goes to the  digital  platform, then  the movie  exhibition business is  doomed. We will never be  able to entice  audiences  back to the  theatres.”

Also Read:  Bicchoo Ka Khel, More Mayhem & Filth From Mirzapur

In addition, it  must be   noted that Akshay has another big project Sooryavanshi awaiting  release. If  Laxmmi  Bomb goes  on  the OTT  platform, it will adversely   affect  the  boxoffice  potential  of Sooryavanshi which is most definitely not going  digital.

 In the light  of  these  considerations the  dialogue for a  digital release of Laxmmi Bomb is likely to  be   terminated.

Advertisements

Leave a Reply

Your email address will not be published. Required fields are marked *