Hulu’s new documentary series Call Her Alex does a deep dive into the podcaster and media mogul, Alex Cooper. Cooper first rose to fame in 2018 after beginning her podcast, Call Her Daddy, with her then-roommate Sofia Franklyn. Since then, she has become one of the most prominent voices in podcasting and Gen-Z-focused media, so Hulu’s new documentary series has unsurprisingly made a significant impact. Fans of Call Her Daddy and Cooper’s other media brands have flocked to Hulu to check out Call Her Alex, which includes some big revelations.
The two-part docuseries allows viewers a deeper look into how Cooper rose to fame after moving to New York City and beginning to share her personal stories with listeners. The new Hulu show explores both her childhood and her current decision to go on tour for her Unwell brand. In some ways, it seems a lot has changed since Cooper’s days podcasting from her New York apartment to now, when she owns a network that includes other podcasts and side ventures. But Cooper’s content is more popular than ever, and her impressive net worth backs that up.
Alex Cooper’s Net Worth In 2025 Is Approximately $60 Million
Cooper’s Exact Value Is Hard To Pin Down
Because Cooper has several big projects and deals to her name, it can be very difficult to accurately assess her net worth. However, Cooper’s net worth is currently estimated to be around $60 million (via Parade). This number reflects her growing popularity over the past several years and the increasingly profitable deals that the star has been able to make as a result. The first of which was her 2021 $60 million three-year deal that saw Call Her Daddy shift from Barstool to Spotify.
Cooper’s Spotify deal was a huge win at the time and made her the highest-paid female podcaster on the platform in 2022 (via LA Times). More recently, this has been followed by Cooper’s 2024 three-year deal with SiriusXM for $125 million. This comes out to over $40 million a year. In addition to her own podcast, which boasts guests like Kamala Harris, Paris Hilton, Hailey Bieber, Simone Biles, and more, Cooper also created the Unwell Network, which is home to several other popular podcasts as well.
Cooper has brand deals with certain companies, including Kim Kardashian’s Skims and Jimmy Choo.
On top of Call Her Daddy and the Unwell Network’s podcasts, Cooper also makes money off merchandise, touring, and Unwell Hydration, which is her own electrolyte beverage. Likewise, Cooper has brand deals with certain companies, including Kim Kardashian’s Skims and Jimmy Choo (via People). There are likely other lesser-known deals and partnerships as well that contribute to Cooper’s ever-rising net worth.
Cooper Has Come A Long Way Since Barstool
Alex Cooper is currently one of the best-known podcasters in the world thanks to Call Her Daddy, but the podcast has come a long way from where it started. Call Her Daddy began in 2018 as a collaboration between Cooper and her then-roommate Sofia Franklyn. The podcast was soon purchased by Barstool where Cooper remained until her 2021 deal with Spotify. Initially, Cooper was making far less than she does today, though, as she shared in her new documentary. According to Parade, Cooper and Franklyn were initially getting paid $70,000 a year by Barstool.
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Given how popular the podcast was, the two women went to Barstool Sports founder Dave Portnoy to renegotiate their contracts. This eventually wound up with Cooper taking a deal for $500,000, but her co-host Sofia Franklyn ultimately left the show. The decision to stick with Barstool for another year was ultimately a beneficial one for Cooper, as Call Her Alex makes it even more clear that the podcast host and media figure is still gaining popularity and power with each new deal she makes.
Sources: Parade, LA Times, People
