While we have been constantly bringing voices from the film trade to comment on the colossal boxoffice expectations from Sukumar’s Pushpa 2: The Rule, do we really know what the man of the match is going through days and hours before the films opens ‘whirl’-wide on Thursday?
This writer asked a close friend of Allu Arjun in Hyderabad. This is what the friend had to say. “You want to know how he is holding up? He seems very calm .He is trying to remain unfazed. He is spending of lot of time with his family. And I think he intends to disappear on the day of release. But that calm exterior is only a façade. Arjun is a nervous wreck inside. He know what he is up against.”
What is he up against? “Himself! It is Allu Arjun Versus Allu Arjun!The impact he created in the first Pushpa film will now be weighed against the impact of the second part.”
Apparently Allu Arjun told someone very close to him that the first Pushpa film was the teaser; Part 2 is the real testing ground.
Preview audiences have been sworn to secrecy. But someone who has seen Pushpa 2: The Rule described the experience as “mind numbing.”
“It leaves the first part far behind. There is more of everything in the second part: more of Allu Arjun, much more of Fahad Faasil who makes all the recent blockbuster screen villains look like amateurs….even Rashmika Mandanna has a more well-defined role this time.The climax will leave the audience spellbound,” says an insider.
All roads to movie theatres on Thursday will lead to director Sukumar’s larger-than-largest epic entertainer. Pushpa 2 : The Rule is expected to have a Rs 200 crore opening on Thursday.
“And that’s a conservative estimate,” says Oscar-winning sound designer Resul Pookutty who has worked closely on both the first and second parts of Pushpa. Resul assures the audience that the second instalment of Pushpa is far bigger than the first. “The first time it just happened. I mean Pushpa: The Rise came out of the blue with zero expectations. It conquered the boxoffice on its own strength. This time, the audience across India is waiting to know which way Pushpa will go.The end-product will shake the boxoffice.”
Director Sukumar who is not seen or heard as he can only communicate in Telugu has told a friend that no part of the film is left with loose ends, that the film in 3 hours and 15 minutes of uninterrupted storytelling with no scope for halts.
Roshan Singh, a prominent exhibitor from Bihar says he doesn’t have his fingers crossed over the fate of Pushpa 2: The Rule. “Why should we have our fingers crossed? Suspense is for a product whose launch effect is unsure.Pushpa 2 will do a minimum of 250 crores on the first day. It will open bigger than the other recent blockbusters Animal and Kalki.Pushpa 2 will be the biggest success of Indian cinema.”
Says Kumar Abhishek, Manager Connplex Patna, “The advance for the Hindi version is beyond anything we expected. It is mayhem at the boxoffice, Sir. We haven’t seen anything like this.Not even for Animal . Patrons are already booking for a second viewing even without having seen the film once.”
Director Sukumar’s sequel to Pushpa The Rise is expected to kickstart the 700 crore club at the Indian boxoffice.
Sayas trade guru Taran Adarsh : “The expectations from Pushpa 2 are humongous. And the film is sure to take an earth-shattering start in all versions. Hindi version will set new benchmarks for sure. It could be the biggest opener ever. A Box-office Tsunami is on the way.”
Prominent Bihar distributor Kishan Damani makes a startling prediction. “I think Pushpa 2 will create new records at the box office .. should be inaugurating the 700 crore club. The craze of this movie is massive across both masses and classes.”
Producer and trade analyst Girish Johar can’t stop celebrating. “Pushpa 2 trailer is SENSATIONAL. The makers have not only upped the scale and grandeur but they have also mounted the film extravagantly. The action is huge and the musical glimpse seemed extraordinary .It’s bound to be loved by the masses through out India. The film is now poised to take MASSIVE start at the Box Office. A nett all languages, ₹50crs+ start is a given, making it to the ALL TIME TOP 5 DAY 1. A non-holiday record start is now expected, hope the hype started in Patna reaches a crescendo by then.”
Trade expert Atul Mohan too is gung-ho .”Pushpa was the first major commercial hit after the pandemic, becoming the highest-grossing Indian film of 2021 and securing its place among the top-grossing Telugu films of all time. Despite initially lacking multiplex support, the film rewrote box office rules and became a massive success in single-screen theaters across mass-market centers.The music was a blockbuster and Allu Arjun’s swag was unmatched. Iconic one-liners like “Jhukega nahi sala,” “Fire” and “Flower” remain widely popular. Allu Arjun’s immense fan base in the Hindi heartland, including Uttar Pradesh, Bihar and Madhya Pradesh contributed to the film’s success.The anticipation for Pushpa 2 has now reached the same level as Baahubali 2. Exhibitors across the country are eager to screen the sequel, and the demand is unprecedented. With the trade industry pinning its hopes on this film, Pushpa 2 is expected to close 2024 with a spectacular bang.”
Concludes Akshay Rathi, “It is anticipated to be one of the biggest successes of Indian cinema, and not just in Telugu or Hindi, but across languages. The kind of popularity that Allu Arjun has even in Kerala, Tamil Nadu, Karnataka…he is huge everywhere. Plus Pushpa is an acknowledged franchise, And what we saw in Patna was truly historical.I don’t think any trailer launch ever had such a huge crowd turning up for a fill that doesn’t even belong to Bihar intrinsically . So I really hope to see history getting created at the boxoffice with Pushpa.”
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