Applause Entertainment Brings French Comedy To OTT In India

The  leading   content  provider Applause Entertainment  is  all set to bring the hit French workplace comedy ‘Dix Pour Cent’ (Call My Agent), originally created by Fanny Herrero and Showrunner Cedric Klapisch and represented by TF1 Studio and France TV Distribution to Indian Audiences.

This dramedy series that premiered in 2015, became an instant global sensation. Narrated through the eyes of four high-profile agents of Bollywood celebrities, this coming of age dramedy will tell the behind the scenes stories of the magic and the madness which keeps the star system running. Fragile egos, manipulation, shenanigans and insecurities come to the fore as the agents traverse through a world of glitz and glamour. Each episode also features a real-life celebrity who plays a fun and exaggerated version of themselves.

The series will feature a stellar lead cast of Rajat Kapoor, Soni Razdan, Aahana Kumra and Ayush Mehra along with some prominent names from the Bollywood industry as guest stars in every episode.  After having directed several films across genres featuring Bollywood A-listers, ace filmmaker Shaad Ali has decided to helm this project and leap into the world of premium drama storytelling. He has directed iconic hit films in the past like ‘Saathiya’ and ‘Bunty Aur Babli’ which went onto capture popular imagination and live on today in Bollywood pop culture. 

‘Call My Agent’ has been written by the talented duo Abbas & Hussain Dalal and produced by Applause Entertainment in association with Banijay Asia. After a successful partnership for 2 seasons of the hit show Hostages, this will be the next association for both Applause Entertainment and Banijay Asia. The show is set to go on the floors late October.

 Commenting on this announcement, Sameer Nair, CEO, Applause Entertainment said, “At Applause, our constant endeavor is to find and tell universal stories that suit the needs of Indian audiences. After bringing American, British & Israeli formats to India, this series marks our first French format acquisition. ‘Call My Agent’, is a witty and wicked tale that will take our film loving audiences on an enthralling, comic and exciting journey into the lives of their favourite Bollywood stars.  Abbas and Hussein have done a delightful adaptation and in Shaad we have found the right partner to bring this show alive with a vibrant team of actors.”

 Says  director Shaad Ali , “I have been a consumer of premium drama series and always been keen to explore it as a director. When Sameer discussed this opportunity with me I thought it would be  perfect since not only does the story excite me, it is a project with Applause Entertainment who has been producing a slate of prolific drama series over the recent years. We have put together a great team of writers and crew for this  project.”