April Advertisement Model Brand Reputation Rankings Announced

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from March 3 to April 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for April.

Byeon Woo Seok continued his reign at the top of the list with a brand reputation index of 2,041,239, marking a 42.68 percent increase in his score since last month.

Soccer star Son Heung Min took second place with a brand reputation index of 1,826,199, marking a 41.09 percent rise in his score since March.

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Lim Young Woong held onto his spot at third place with a brand reputation index of 1,641,569, marking a 36.88 percent increase in his score since last month.

IVE jumped to fourth place for April with a brand reputation index of 1,383,035, marking a 45.37 percent rise in their score since March.

Finally, BLACKPINK came in at a close fifth with a brand reputation index of 1,315,943, marking a 57.71 percent increase in their score.

Check out the top 30 for this month below!