The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 20 popular dramas, using big data collected from March 8 to April 8.
“Buried Hearts” held onto its spot at the top of the list this month with a brand reputation index of 8,149,590. High-ranking phrases in the drama’s keyword analysis included “Park Hyung Sik,” “Heo Joon Ho,” and “love triangle,” while its highest-ranking related terms included “surpass,” “passionate acting,” and “record.” The show’s positivity-negativity analysis also revealed a score of 92.74 percent positive reactions.
Meanwhile, “The Art of Negotiation” took second place for April with a brand reputation index of 7,142,091.
“Undercover High School” came in at a close third with a brand reputation index of 6,953,880 for the month.
“Cinderella Game” ranked fourth with a brand reputation index of 5,591,161, and “When Life Gives You Tangerines” rounded out the top five with a score of 5,444,504.
Check out the top 17 for this month below!
- “Buried Hearts”
- “The Art of Negotiation”
- “Undercover High School”
- “Cinderella Game”
- “When Life Gives You Tangerines”
- “For Eagle Brothers”
- “The Divorce Insurance”
- “Hyper Knife”
- “My Merry Marriage”
- “The Potato Lab”
- “Friendly Rivalry”
- “The Witch”
- “Mother and Mom”
- “The Trauma Code: Heroes on Call”
- “Weak Hero Class 1”
- “Desperate Mrs. Seon Ju”
- “Karma”
- “Villains Everywhere”
- “My Dearest Nemesis”
- “Way Back Love”
Watch full episodes of “The Art of Negotiation” on Viki below:
Or binge-watch all of “Undercover High School” here:
And catch up on “Cinderella Game” below!
Source (1)
