The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from March 13 to April 13.
IVE continued their reign at the top of the list this month with a brand reputation index of 5,785,035 for April. High-ranking phrases in the group’s keyword analysis included “IVE SCOUT,” “DIVE,” and “fan-con tour,” while their highest-ranking related terms included “hold,” “sold out,” and “sing along.” IVE’s positivity-negativity analysis also revealed a score of 92.10 percent positive reactions.
BLACKPINK held onto their spot at second place with a brand reputation index of 5,417,733, marking a 0.24 percent increase in their score since March.
Meanwhile, aespa maintained their position at third place with a brand reputation index of 3,825,793 for the month.
LE SSERAFIM shot to fourth place after seeing a staggering 185.07 percent increase in their brand reputation index, bringing their total score to 2,924,061 for April.
Finally, KiiiKiii rounded out the top five with a brand reputation index of 2,861,614, marking a 36.49 percent rise in their score since March.
Check out the top 30 for this month below!
- IVE
- BLACKPINK
- aespa
- LE SSERAFIM
- KiiiKiii
- TWICE
- Hearts2Hearts
- (G)I-DLE
- OH MY GIRL
- Red Velvet
- FIFTY FIFTY
- H1-KEY
- ITZY
- Apink
- BABYMONSTER
- ILLIT
- NMIXX
- STAYC
- fromis_9
- MAMAMOO
- Dreamcatcher
- WJSN
- SAY MY NAME
- MEOVV
- tripleS
- izna
- KATSEYE
- Girls’ Generation
- Kep1er
- RESCENE
Source (1)
