As Lockdown Eases, Movie Theatres Maybe Back In Business

A vaccinated  and  unmasked America has returned  to  movie theatres, A  slew of post-lockdown  hits  in May  –A Quiet  Place 2, Cruella, Fast& Furious 9 , The  Conjuring—have  put   a smile  back on  the   faces of American movie distributors.

And  now,with the  second wave  of Corona  nearing an end in India too,  and movie theatres looking at  unlocking , one hears that  several of  the  long-pending  biggies  which were contemplating  a straight-to-OTT release, including  Rohit Shetty’s Sooryavanshi,  Kabir Khan’s  ’83 , Sanjay  Leela Bhansali’s  Gangubai  Kathiawadi  and  Advait Chandan’s  Lalsingh  Chadha  have gone back  to the original  plan of theatre releases.

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According to  reliable sources even Bell Bottom  the  next Akshay Kumar release, whose producers were  in serious negotiations for a straight-to-digital  release, has decided to return to  the  movie theatre.

One  of the  producers from  the  made-for-theatre projects awaiting  release told me, “Don’t quote me on this. But right now this over-optimism, about returning to movie theatres, may  prove shortlived. You  never know which way this unpredictable  pandemic will swing. But yes , with the second wave  on  the wane we are looking at the  possibility  of  a theatre release with a  window  of  30-40  days  before releasing  on OTT. In the US Cruella was released in both theatres and  on  digital simultaneously,  and it’s  hit. Why not  the same release model in India?”

Subhash K . Jha

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