ording to Social Blade, BLACKPINK’s Jisoo (BlackPink) has lost more than 162,000 followers in the past 30 days, and nearly 200,000 followers since peaking in February 2025. While she still commands a massive audience of approximately 79.6 million followers, she now ranks lowest among the four BLACKPINK members in follower count.

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In contrast, Lisa leads with over 106 million followers, holding the title of the most-followed female K-pop idol. Jennie and Rosé also maintain strong growth, leaving fans questioning what’s behind Jisoo’s sudden decline.
Many fans point to the shift in Jisoo’s content following the launch of her own label, BLISSOO. Her Instagram, once filled with candid photos and behind-the-scenes glimpses, now predominantly features branded content and sponsorships. The shift has left some fans feeling disconnected, missing the personal moments that once drew them in.

Some users even suspect her account might be “shadowbanned,” reducing visibility due to its commercial nature—though this remains unconfirmed.
Despite these concerns, Jisoo remains one of BLACKPINK’s most beloved members. Fans believe that a simple, heartfelt update or casual post could quickly reverse the trend and reignite her fanbase’s enthusiasm.

Jisoo’s recent career focus may explain the distance. In 2024 and early 2025, she actively pursued acting projects and fan meetings across Asia. She’s now back in Korea filming the upcoming drama Boyfriend On Demand (tentative title), co-starring Seo Kang-joon.
Fans acknowledge her packed schedule may be limiting her ability to post casually, but with BLACKPINK’s highly anticipated comeback and world tour DEADLINE on the horizon, there’s hope that Jisoo will soon share more authentic, personal content—restoring the intimacy and charm that made her a global favorite.
Top 15 Little-Known Facts About Jisoo That Will Blow Your Mind
1. Jisoo Was Almost an SM Trainee
Before joining YG, Jisoo received casting offers from SM Entertainment and JYP, but chose YG due to its unique artist training system.
2. She Can Speak Multiple Languages
Jisoo speaks Korean, basic Chinese, Japanese, and is learning English—a necessity for BLACKPINK’s global fame.
3. She Was a Trainee for 5 Years
Jisoo trained for nearly five years at YG Entertainment before debuting with BLACKPINK in 2016.
4. She Made Her Acting Debut in 2021
Jisoo starred as the female lead in the JTBC drama Snowdrop, proving her acting chops and gaining millions of new fans.
5. Jisoo Is the Visual Center of BLACKPINK
Often called the “visual queen” of K-pop, Jisoo is widely known for her symmetrical features and classic Korean beauty.
6. She Loves Playing Video Games
Jisoo is a gamer at heart and often plays Overwatch, Sudden Attack, and mobile games in her free time.
7. She’s Left-Handed
Few fans know that Jisoo is left-handed, which is rare among idols and often adds to her unique charm.
8. She Wrote Part of Her Solo Album
For her solo debut ME, Jisoo was actively involved in the concept and visuals, showing off her creativity and storytelling ability.
9. She’s a Dior Global Ambassador
Jisoo is the global face of Dior, representing both fashion and beauty divisions, and regularly attends Paris Fashion Week.
10. She Once Got Mistaken for an Actress
Before debuting, people often thought Jisoo was an actress or model because of her visuals and elegant aura.
11. Her Nicknames Include “Chi Choo” and “Turtle Rabbit Kim”
Jisoo has adorable nicknames based on her quirky personality and facial expressions.
12. She’s Extremely Good at Drawing
Jisoo is an underrated artist who enjoys sketching and has even shared her artwork with fans during V Lives.
13. She’s the Oldest BLACKPINK Member
Born on January 3, 1995, Jisoo is the eldest unnie in the group but is often the one who jokes around the most.
14. Jisoo Doesn’t Cry Easily
She’s known among fans and members for being emotionally strong and rarely cries, even during award speeches.
15. She Was in Several Commercials Pre-Debut
Jisoo appeared in CFs for Samsonite, LG, and Smart Uniforms before BLACKPINK’s official debut.