Bollywood Cannot Accommodate Priyanka

The sad  truth about Priyanka  Chopra’s talent is,there are no takers for it in  Bollywood.A hotshot  producer-director  who is  said  to be  very close to Priyanka  when asked about the possibility of working with her and he replied, “Am I mad? She  lives in  LA now. She  is  of course ravishing .But  she can’t have a  long-distance career.”

More importantly none of the A-listers  as Priyanka Chopra’s career grew in Bollywood she  rapidly became ‘unsign-able’. The A-listers  opted  out. After a  string of hits with Priyanka, Akshay Kumar  couldn’t/wouldn’t work with her for reasons that we won’t go into here.

Salman Khan wouldn’t work with her  because she refused to  pander to his  gargantuan  ego. Even after the success  of Don  Shah  Rukh Khan wouln’t work with  Priyanka  because …well, he couldn’t.  Aamir wouldn’t work with Priyanka because  Salman and  Shah Rukh wouldn’t.

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It  was  all very internecine,  messy and unsolvable . Priyanka  had no choice  but to  start afresh in another part  of  the world. Her  career  in the West was  not  a professional strategy. It was  the only means  to her survival. In hindsight the decision to head West  was  the  best  decision Priyanka took in her  life and career. No one from Bollywood has attained even a grain  of  her success  in the West.

It’s not about the films she  does in Hollywood . It’s not being married into one of  the most  successful families  in the American entertainment industry. It’s about being Brand Chopra, the most recognizable Indian  name in the West.

Subhash K . Jha

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