Studio Dragon will reportedly open a pop-up store for Girls’ Generation’s Lim Yoon A and Lee Chae Min‘s popular K-drama Bon Appetit, Your Majesty.
On September 1, media outlets reported that Studio Dragon will open a pop-up store for another K-drama they produced. According to the reports, Bon Appétit, Your Majesty will have its own pop-up store, which will be Studio Dragon’s fifth pop-up for 2025.
Pop-up stores have become a major business model for Studio Dragon, evolving from simple promotional events to a significant source of revenue.
Just like the K-dramas Queen of Tears, Love Next Door, and Jeongnyeon: The Star Is Born, their pop-up stores were successful not only in Korea but also in other major cities across Asia. Their pop-up stores attracted over 10,000 visitors and sold out their merchandise.
While no official dates have been released yet, the success of past events suggests this new pop-up will be another key part of the K-drama’s promotional strategy. It has not yet been confirmed if the store will launch outside of Korea.
Bon Appétit, Your Majesty tells the story of a chef who time-travels to the past while she is at the peak of her career. She meets the worst King, who is a great gourmet. The K-drama is based on Park Kook Jae’s web novel of the same name.
Girls Generation’s Lim Yoon A, Lee Chae Min, Kang Han Na, Choi Gwi Hwa, Seo Yi Sook, and Oh Eui Shik are currently leading the K-drama.
Bon Appétit, Your Majesty is the latest work of director Jang Tae Yoo, who also created the works Knight Flower, Lovers of the Red Sky, Hyena, My Love from the Star, and 101st Proposal.
In only four episodes, the K-drama has already become the most-watched tvN drama of 2025. It dominated its time slot, reaching a nationwide average viewership of 11.1%.
Meanwhile, the fifth episode of Bon Appétit, Your Majesty will begin airing on September 6 at 9:10 PM KST. The K-drama can be viewed on tvN and the global streaming platform Netflix.
Congratulations on the success of Bon Appétit, Your Majesty!
