Brand Ayushmann Races Ahead Of The Competition

 After  seven consecutive  hits Bareilly Ki Barfi (2017), Shubh Mangal Saavdhan, Andha Dhun (2018), Badhaai Ho(2018),Article 15, Dream Girl(2019) and now Bala which is poised  to become another  big success,  Ayushmann Khurrana  has unarguably  consolidated his position as  the  new superstar  of Hindi cinema.

“And why not,” reasons  filmmaker Shoojit Sircar  to whom  goes the  credit   for introducing Ayushmann in  Vicki Donor. “Ayushmann is  exceptionally talented, very hardworking,and intelligent. He  instinctively  knows which  scripts to take up and once he is in a project he is fully committed.”

Trade  expert Amod Mehra  feels there  is something  special  about Ayushmann that draws audiences  to his films. “In the past we had dependable actors such as Sanjeev Kumar and Amol Palekar.But none like Ayushmann Khurrana,  as he is the perfect hero.He has the looks as well as can act.He also is the first actor to have carried the entire film on his own shoulders with back to back seven hits in a row.”

Trade analyst  Girish Johar feels  Ayushmann’s time begins now. “Ayushman is poised to have seven back-to-back hits with Bala. This is something very unique and interesting. No doubt Ayushman has earned this with lot of hard work, passion and great deal of thoughts. He has taken the path which very few actors dare.”

Johar feels Ayushmann’s audacity in  choosing his  scripts is what sets  him apart. “He was and still is …always on a look-out to break the stereotypes. His recipe is simple.Pick up a  taboo subjects.Add them with a fine dosage of humour.Intelligence and quirk. Also he has smartly ensured that the films he does are not only neat, clean but are also being watched by families with a smile.  Families  are able to  watch  films on unexplored  topics which are no longer brushed under carpets, make them accessible  and enjoyable as well. Also, Ayushmann has  built a brand  by   being part of  stories at the grassroot level with a strong desi connect, making them fully relatable with  the audiences. This formula has worked big time for him and  has strong legs at the box office as well. He has established himself as a complete entertainer and a solid actor.”

The actor who  has changed the destiny  of the Hindi film hero  hasn’t set modest  goals  for himself.

Says  Ayushmann, “The one thing that I am very sure  about  is, in every film,I only want to do a  subject that has never  been done before.”

A tall order.  But then who said being game-changer is easy?