Bollywood takes a backseat this week as Hollywood strikes big with its Transformers franchise in Bumblebee , a subsidiary of the Transformers franchise,that is is all set to storm the Indian boxoffice this week.
And the Ranveer Singh hit Simmba which lost out on family audiences due to its profane mood is expected to suffer a substantial dent , as Bumblebee is designed to lure the kids and their parents into the theatres.The producers Viacom 18 are sparing no effort to ensure the hugely entertaining fantasy-drama accesses itself to the optimum moviegoing audience in India.
The film about a young girl and her car with magical powers(similar in theme to the recent Telugu film Taxiwala) is expected to eat into Simmba’s boxoffice returns.
A representative of a prominent multiplex chain says, “Bumblebee is an ideal year-opening family film. The language is secondary as the narrative is a straight-from-the-heart Human -Befriends-Machine story , like Steven Spielberg’s ET, with a universal appeal . It’s releasing in three Indian languages(Hindi, Tamil, Telugu) as well.We expect it to do really well.”
The American critics have already gone ga-ga over Bumblebee hailing it as the best Transformers film ever.
Indian audiences are understandably excited about a specialeffects-driven spectacle with a big heart. All the special effects in Yash Raj Films’ Thugs Of Hindostan , Shankar’s 2: 0 and Aanand Rai’s Zero seemed laboured and artificial.
A technician closely associated with one of the above-named films says, “Of the three VFX-driven films you mentioned from last year only 2: 0 made profits and that too mainly for Rajinikanth. The other two films bombed badly.We just have to face up to the fact that we do not have resources to compete with Hollywood VFX films. Last year Indian cinema was disappointing in that sense. So yeah, Bumblebee is just the kind of spectacle with emotions that Indian audiences want to start the year with.”