| This Friday it’s a battle of chicanery in the movie theaters. While Govinda plays a con-man and fake godman in Pahlaj Nihalani’s Rangeela Raja, Emraan Hashmi plays a professional hustler of the academic world in Why Cheat India.And then we have Arshad Warsi as a man cheating women into multiple marriages in Fraud Saiyyan. “It’s all about frauds and conmen this Friday.A reflection of our times,” says Nihalani happily. He feels the mood is right for films about fraudulence. “If you look at the amount of news space Vijay Mallya or Nirav Modi command you will see that everyone at some level aspires to get rich by hook or by crook. I think the films this week celebrate that spirit of immoral acquisition,” says Nihalani. Sadly the movie theatres don’t seem to share Nihalani’s enthusiasm. A source from a multiplex chain sees “zero interest” in Rangeela Raja and Fraud Saiyyan .“There is some interest in Why Cheat India because it has to do with the educational system of the country and T Series is marketing the film well. But all the three leading men of the three releases this week—Emraan Hashmi in Why Cheat India, Govinda in Rangeela Raja and Arshad Warsi in Fraud Saiyyan—have no market. The three films come without any star value. Only the content will help them survive,” says the source. We will see where this goes. ReplyReply allForward |
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