On November 16, the YouTube channel ‘세바시 강연’ uploaded a new lecture titled “Korea AI Summit 화제의 연구원 | 조용민 | AI전문가 AI브랜딩 이동휘”. The video featured Cha Eun-woo’s younger brother Lee Dong-hwi presenting on stage at the AI Summit Seoul & Expo 2025, held on November 10.
Lee Dong-hwi collaborated with Unbound Lab’s CEO Jo Yong-min for a joint presentation titled ‘AI Recipe: The AI Made for My Brother, Evolving Into a Brand Verification Tool’. During the talk, he explained how he is developing a data-driven solution to improve communication between fans, celebrities, and brands.
Introducing himself, he said, “I majored in media in China and worked in the advertising industry”, adding that his participation in the project began after sharing personal concerns with the company’s CEO. He expressed gratitude, saying, “I’m thankful for being invited to such a large event and given the chance to speak.”
Lee Dong-hwi graduated from Fudan University in China and previously worked at a major Korean advertising agency before joining Unbound Lab. However, he became known to the public long before his AI career—thanks to his older brother, ASTRO’s Cha Eun-woo.
Back in 2020, Cha Eun-woo gained attention on SBS’s ‘Real Basketball, Handsome Tigers’, when he was asked whether his brother was also good-looking. Eun-woo shyly admitted, “He’s cute. He has a lot of charm, and his face is even smaller than mine.” Members of the show also confirmed his brother’s visuals, with one recalling on JTBC, “Eun-woo’s brother is really handsome. His face is even smaller than Eun-woo’s.”
At the time, Cha Eun-woo shared that his brother was living a normal daily life after completing military service, working part-time jobs. But now, with his appearance at AI Summit Seoul and his polished, professional lecture, the public’s attention has surged once again.
As a result, comments about his visuals resurfaced—especially the long-circulated rumors that “Cha Eun-woo’s brother is even more handsome.” With his sudden feature on ‘Sebasi Talk’ and growing presence as an AI expert, Lee Dong-hwi is proving he’s much more than a celebrity sibling.
Sources: Netizenbuzz
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