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Dabangg 3 Subdued Release, Will It Be A Salman Blockbuster?



All eyes are  on  the Salman  Khan-Prabhudheva  combination as  they unleash Dabangg  3 this weekend. This  hit franchise seems to have a hit a rough spot  with its  release of the third part.

Marketing experts say the  buzz is just not strong enough.And the  number of theatres and screens  are far lower than the  first two Dabangg films.

Says trade  analyst Atul Mohan,  “The  film’s  marketing team is to be blamed for this.They thought Salman Khan  alone is enough and the film doesn’t need any marketing inputs. But this is  wrong. See,  whatever maybe the outcome after release it’s the job of the so-called  marketing ‘experts’ to generate the hype and build anticipation. What are you hired for?”

 While Atul Mohan  lays the blame for  the  subdued anticipation for Salman’s Chulbul Pandey cop act squarely on  inept marketing,  another trade expert blames  the  lack of enthusiasm to various factors. “The   screens are divided  . Star Wars came with Dabangg 3.And Yash Raj refused  to let  go of  screens  showing Mardaani  2.  That’s why Dabangg  3  was released  in less  screens than  the  first two parts. .”

Let’s hope Dabangg 3 is a blockbuster. It’s been a while since any Salman starrer  did  the kind of business his films are expected  to.

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