All eyes are on the Salman Khan-Prabhudheva combination as they unleash Dabangg 3 this weekend. This hit franchise seems to have a hit a rough spot with its release of the third part.
Marketing experts say the buzz is just not strong enough.And the number of theatres and screens are far lower than the first two Dabangg films.
Says trade analyst Atul Mohan, “The film’s marketing team is to be blamed for this.They thought Salman Khan alone is enough and the film doesn’t need any marketing inputs. But this is wrong. See, whatever maybe the outcome after release it’s the job of the so-called marketing ‘experts’ to generate the hype and build anticipation. What are you hired for?”
While Atul Mohan lays the blame for the subdued anticipation for Salman’s Chulbul Pandeycop act squarely on inept marketing, another trade expert blames the lack of enthusiasm to various factors. “The screens are divided . Star Wars is coming with Dabangg 3.And Yash Raj refuses to let go of screens showing Mardaani 2. That’s why Dabangg 3 is being released in less screens than the first two parts. But it’s all being sorted .”
Let’s hope Dabangg 3 is a blockbuster. It’s been a while since any Salman starrer did the kind of business his films are expected to.
Kiran Rao’s Laapata Ladies was never meant to be a blockbuster. The film has completed 50… Read More
The new version of the Ramayan directed by Nitesh Tiwari, stars Ranbir Kapoor as Rama,… Read More
There is no one quite like Aamir Khan. Anything he does makes news even without… Read More
While Salman Khan seems unfazed by the risk to his life,the gunfire episode outside Salman… Read More
In Do Aur Do Pyaar, Shirsha Guha Thakurta takes on an urban marriage and breaks into… Read More
Aditya Roy Kapoor as a rock star who is rapidly slipping from the charts gives… Read More
Leave a Comment