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October 5, 2017: The excitement in the air around the store launch of Inaya Couture by Chitra Aggarwal was palpable! This is Inaya couture’s 1st store at Pitampura in Delhi & it was launched amidst great pomp and grandeur, where Bollywood Diva, Bipasha Basu charmed one and all with her presence. Spread over 3 carefully designed floors,  Inaya captures the fancy of the discerning with its high fashion couture and pret – all under one roof.  Inaya Couture has been beautifully designed which gives a dash of fresh & elevated look. Dramatically lit and spectacularly crafted, the store has been created with as much passion and pride as the creations.  

Inaya redefines fashion & from the rich designer wedding wear to simple yet sophisticated casual wear, the store has a plethora of astounding designs to suit every occasion of yours. The store is an address for high fashion lovers with a clear affinity for fashion that is unapologetically Indian. The eclectic collection spread here represents distinctive styling, unrivalled craftsmanship & the entire range weaves a magical spell because of fine mixture of colors, beautiful designs, graceful elegance and ethnic flair. To cater to this constantly evolving & complex yet interesting fashion industry, Inaya will be offering fascinating international twists in silhouette, designs, color combinations & styling. The garments are richly adorned, hand embroidered and crafted with a single underline emotion – love.

Bipasha Basu and Chitra agarwal at INAYA store launch

Bipasha Basu and Chitra agarwal at INAYA store launch

Looking resplendent in a Inaya Pink Jacket Anarkali Lehenga with equisite resham Zardozi work, the Bengali beauty, Bipasha Basu was a perfect picture of grace and beauty. Speaking at the launch and congratulating Chitra on her labour of love, Bipasha said, “I love the fabrics and workmanship brought to life in the amazing garments on display. This is also a great time to shop and look your best with  festivals like Karva Chouth, Diwali round the corner and the onset of the wedding season. “”

Bipasha Basu and Chitra agarwal at INAYA store launch

Bipasha Basu and Chitra agarwal at INAYA store launch

On the occasion of the store launch, Ms. Chitra Aggarwal, Director at Inaya Couture ​says, “Inaya started in a small way  more than a decade ago as a passion and a zeal to provide haute couture to a limited group of fashion forward clientele. I have realised over these years that the love and loyalty for Inaya has grown manifolds and it needed a bigger space and a far more engaging and creative environment to discuss and deliver the design aspirations of my clients. So what you see today is the result of all the love you have given to Inaya. ”   “Inaya is a store specially created to cater to the fashion literates without burning a big hole in the pocket. Inaya’s vision is to look beyond current trends and to make a garment that will both appeal and translate your design aspirations into a immaculately crafted garment.  We are all set to pamper our esteemed customers with our splendid range of designer wear. The new generation of affluent and fashion- conscious Indians look for elegant yet classy fashion and Inaya has it all! We are high in our spirits and expecting to deliver the best to our customers, ensuring utmost satisfaction.”, added Chitra

 

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