Fans Outraged By Ticket Price-Hike For Saaho

Okay,Patrons,if you are  holding your breath to see Saaho, if you are as eager  to see it as you say you are, then  pay more for the tickets.

Apparently the ticket rates for Saaho would  be on  a  par with what is  charged for  films that fall in the  ‘blockbuster’ category,which means ticket buyers would have  to pay at least  1/3rd  more than  the  original price, if not more.

This unfair practice  of  saddling the  audiences with the extra budgetary costs  of a big film is nothing new.

Says Bihar distributor Roshan Singh , “Yes, we’ve been  given instructions to charge the  blockbuster rates for Saaho, the same as  the Salman Khan starrer Bharat.But it’s only for  the first three days from  release.”

Rationalizing the  sudden steep hike trade analyst  Girish Johar says, “Increase of ticket pricing is a joint call of the producer/distributor  and exhibitor for a particular film, with the onus of the same lying with the producer/distributor. Now for Saaho, if they feel that the excitement levels are very high and audiences are super-excited to see the film that they will be willing to pay much higher prices, than the normal, it  is their business decision.”

Girish admits this financial  burden  on the consumer is unfair.  “Yes, audiences may feel the pinch but then it all boils down to content. It’s a very thin line to tread.If they feel satisfied then they would not complain but if they are not, then it backfires badly. If  the content is disappointing they shun it  vehemently   when the ticket rates are  hiked.This makes the collections fall faster, which is not good. So the makers opt for higher pricing only if they are pretty much confident of their offering to the audiences. Saaho is a MEGA film with huge budgets and investments, so naturally the expectations are MAMMOTH from it.”

  Trade insider Atul Mohan  feels ticket-rates  ought not to be hiked. “Everybody is after breaking records and setting new benchmarks. One of the easiest way to achieve this is to hike ticket price. They know that paying public easily falls prey to this trap. But it should justify your demands. We all remember Thugs Of Hindostan right? There also, the  ticket prices were  hiked. But what happened to it after day 1? Historical opening and historical fall in 24 hours. As an audience I would rather wait for the views, reviews and initial madness to settle rather than to rush madly to watch the film. Hiking  ticket prices, forming early judgments  should be discouraged.”

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