A last-minute decision was taken on Sunday by Balajee Films and co-producer Shailesh R Singh to postpone the release of their film Jabariya Jodi, the rustic satire set in rural Bihar which features Siddharth Malhotra andParineeti Chopra.
All set to be released on August 2 alongside the Sonakshi Sinha sex satire Khaandaani Shafakhana , Jabariya Jodi will now come a week later on August 9.
While unofficial sources from the producers claim the change in schedule is intended to give Balajee-ShaileshSingh’s last week’s release Judgementall Hai Kya more breathing space, the fact is JJ wanted to avoid the Hollywood mega-release Fast & Furious Presents: Hobbs & Shaw. The latest episode of the mammoth Fast & Furious franchise opens across India on August 2 in four languages.
“Univeral Pictures who bring Fast & Furious to India have decided to double their promotion and advertising. They are confident of their audience and they are going all- out. Rather than face such ‘Fast’ and ‘Furious’competition Balajee and Shailesh took a joint decision to move ahead by week to August 9 when there is no other release,” informs a knowledgeable source.