On July 28, the group SEVENTOEIGHT held a media showcase at the Shocking K-Pop Center in Mapo-gu, Seoul, to celebrate their debut and introduce themselves to the Korean public and press. Despite the absence of any Korean members, SEVENTOEIGHT expressed strong commitment to making their mark in the Korean music scene.
During the showcase, member Chiwon candidly addressed the language barrier, stating, “Since we have to sing and dance in Korean, the language can be quite difficult. But we’re studying hard and doing our best to improve.”
Fellow member Exxi added, “We plan to appear on Korean music shows. After those promotions, we’ll head to Taiwan for more activities. Our plan is to continue going back and forth between Korea and Taiwan.”
SEVENTOEIGHT‘s debut is notable not only for their music but also for the group’s unique position as an entirely non-Korean act debuting in Korea — a rare case in the K-pop industry. This move signals the increasing globalization of K-pop and a willingness to embrace diverse backgrounds.
The group launched their debut single album SEVENTOEIGHT, which features two contrasting tracks:
- “PDSR (Please Don’t Stop The Rain)” – a refreshing summer tune layered with bright guitar sounds, showcasing the group’s youthful charm.
- “DRIP & DROP” – a deeper, sexier house track emphasizing masculine charisma and stage power.
The album dropped on all major streaming platforms at 6 PM KST on July 28, and early reactions suggest that listeners are intrigued by both the group’s sound and backstory.
While language is a clear hurdle, SEVENTOEIGHT’s members are dedicated to connecting with Korean fans and honoring K-pop’s linguistic and cultural roots. Their efforts to learn Korean, perform on Korean music shows, and remain active in Seoul reflect a sincere approach rather than just global ambition.
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