Fox Star Changes Name, Announces New Titles

Fox Star Studios  announced it has rebranded to Star Studios, introducing a new visual identity. With this brand refresh, Star Studios  also proclaimed  they will present universal story themes with iconic characters and new-age cinematic spectacles backed by cutting-edge technology, for theatrical releases as well as direct-to-digital.

However their slew of forthcoming  films  looks alarmingly outdated and bland. First up for Star  is  Ayan Mukerjee’s Brahmastra which is  already a huge  money-losing project for all concerned, especially producer Karan Johar. Secretly the industry  is calling Brahmastra  the  new  Bombay Velvet  of  Ranbir Kapoor’s career. One of  the actors from Brahmastra said he just wanted it  to be over somehow.

Next up for Star(nee Fox-Star)  is Babli Bouncer , directed by Madhur Bhandarkar  whose last  successful film  was  Fashion in  2008.  This will be followed  by  the film Gulmohar which stars Manoj Bajpai and Sharmila Tagore.

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One can hardly expect these  films to set the boxoffice on fire.

Says   Bikram Duggal, Head of Studios, Disney Star.“With Star Studios, we aim to harbour the best creative minds and bring unique stories to audiences with an expanding entertainment palate. We are creating a diverse range of stories across genres from grand visual spectacles to family dramas and everything in between. We are delighted to create a collaborative studio environment at Star Studios, that helps create cinematic experiences across theatrical and direct-to-digital films. We have already announced a few of these films, and in weeks and months we will be announcing many more films.”

Subhash K . Jha

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