Crowded Fridays are no longer an isolated occurrence.We frequently face a flurry of releases on Friday.
But the coming Friday unleashes a seldom-witnessed fury, with four very interesting Hindi films and 2 Hollywood biggies The Hitman’s Bodyguard and Dark Tower, vying for attention.
Leading this week’s gallery of eyeball grabbers is two bandook wallahs belonging to very different breeds of violence.Nawazuddin Siddiqui i
But at the end of the day they are both trigger-happy heroes romancing sexy women, shooting down the baddies and revving up that highway in fast-flying automobiles.
A Gentleman’s co-director Raj Nidimoru sighs, “Our producers Fox-Star had announced this date( ) long back. There were no other films scheduled for that Friday when we announced A Gentleman.By and by, the others also came in for this .I feel the other films that are releasing this week are in a completely different zone. I think every film will have its own audience. No film gets an all-clear solo release these days.”
Ajit Thakur , who produces this week’s third major release Sniff on behalf of Eros International feels the choices for producers to release their films has narrowed down markedly. “We have to release our film along with others in the hope that the unique content—Sniff is about a child detective—will be its USP.”
Aadar Jain who gets his big launch this Friday in Yash Raj films’ Qaidi Band expresses helplessness at the clutter of releases. “It’s not up to me to decide the release date.I think Yash Raj Films would be better able to explain the release strategy.”
Explains trade analyst Atul Mohan, “We had three back-to-back big-budgeted films Mubarakan, Jab Harry Met Sejal and Toilet Ek Prem K