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Frozen Beats Pagalpanti At The Boxoffice

Frozen Beats Pagalpanti

 Here  is one more warning for Bollywood to mend its ways before it’s too late . The Hollywood animation film Frozen has completely out-performed this week’s big Bollywood release Pagalpanti.Frozen released  in  Hindi , English, Tamil and Telugu   accrued  approximately  Rs 20 crores at  the   Indian boxoffice. This is excellent  for a Hollywood animation film.

 On  the  other hand Pagalpanti which  opened to scathing reviews  , collected  less than  20 crores over the weekend. That’s abysmal for an Anees Bazmi comedy featuring A-listers Anil Kapoor and John Abraham.

Trade analyst Girish Johar says, “Honestly, it was a big surprise for me. I was expecting a good start at the boxoffice  for Pagalpanti and then  I thought  it’d  hold onto the weekend. It is a multicast film, family comedy, was promoted well and directed by Anees Bazmi, all was hyped up well. But I guess the audiences being the supreme decider wasn’t game for it.”

 Johar points  out  that Pagalpanti was doomed  from the word go,“ It started below par despite having a wide release of over 3000+ screens right from its start. I am sure no one was expecting it. The jump in evening shows on Friday and then Saturday and  Sunday was also expected but it never came. On the other hand, Frozen 2 was also promoted well, dubbed and released in other local languages too, found much stronger patronage from the audiences. In fact, lifetime collection of the 1st Frozen film  was collected by Frozen 2 on Day 1 itself ! On Saturday and Sunday it trended superbly having galloping at the box office. Superb reviews and  strong word  of mouth helped it consolidate its position at the BO.”

   According to Girish  Frozen  is breaking  records. “Now Frozen 2 stands to be the HIGHEST NETT ANIMATION WEEKEND GROSSER in India for any animation film ! That’s a RECORD ! And not to forget from a very limited screens of just around 1300. International buzz has also helped and global response is record breaking too ! Frozen is a well established brand now and we will be surely seeing more of it now !”

Trade  analyst  Atul Mohan  Frozen 2  to do  big business.   “Frozen is a craze among  kids particularly girls  between 4 to 15. It’s a HUGE brand and parents know how their kids are mad for Frozen. Pagalpanti on other hand couldn’t ignite the excitement right from the release of its first look and trailer. The pre-release buzz was low and even the reviews were not encouraging. From Friday till Sunday the film refused to show any improvement or growth which makes it clear that audience has rejected this one. On the other hand Frozen grew from strength to strength. Growth of 111% on day 2 and 158% on day 3. That’s phenomenal and an eye-opener for  our  film fraternity. Wake up and smell the Frozen  coffee.”

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