Here is one more warning for Bollywood to mend its ways before it’s too late . The Hollywood animation film Frozen has completely out-performed this week’s big Bollywood release Pagalpanti.Frozen released in Hindi , English, Tamil and Telugu accrued approximately Rs 20 crores at the Indian boxoffice. This is excellent for a Hollywood animation film.
On the other hand Pagalpanti which opened to scathing reviews , collected less than 20 crores over the weekend. That’s abysmal for an Anees Bazmi comedy featuring A-listers Anil Kapoor and John Abraham.
Trade analyst Girish Johar says, “Honestly, it was a big surprise for me. I was expecting a good start at the boxoffice for Pagalpanti and then I thought it’d hold onto the weekend. It is a multicast film, family comedy, was promoted well and directed by Anees Bazmi, all was hyped up well. But I guess the audiences being the supreme decider wasn’t game for it.”
Johar points out that Pagalpanti was doomed from the word go,“ It started below par despite having a wide release of over 3000+ screens right from its start. I am sure no one was expecting it. The jump in evening shows on Friday and then Saturday and Sunday was also expected but it never came. On the other hand, Frozen 2 was also promoted well, dubbed and released in other local languages too, found much stronger patronage from the audiences. In fact, lifetime collection of the 1st Frozen film was collected by Frozen 2 on Day 1 itself ! On Saturday and Sunday it trended superbly having galloping at the box office. Superb reviews and strong word of mouth helped it consolidate its position at the BO.”
According to Girish Frozen is breaking records. “Now Frozen 2 stands to be the HIGHEST NETT ANIMATION WEEKEND GROSSER in India for any animation film ! That’s a RECORD ! And not to forget from a very limited screens of just around 1300. International buzz has also helped and global response is record breaking too ! Frozen is a well established brand now and we will be surely seeing more of it now !”
Trade analyst Atul Mohan Frozen 2 to do big business. “Frozen is a craze among kids particularly girls between 4 to 15. It’s a HUGE brand and parents know how their kids are mad for Frozen. Pagalpanti on other hand couldn’t ignite the excitement right from the release of its first look and trailer. The pre-release buzz was low and even the reviews were not encouraging. From Friday till Sunday the film refused to show any improvement or growth which makes it clear that audience has rejected this one. On the other hand Frozen grew from strength to strength. Growth of 111% on day 2 and 158% on day 3. That’s phenomenal and an eye-opener for our film fraternity. Wake up and smell the Frozen coffee.”