Girl Power Ruling The Box Office

2018 is an ideal year to be a female hero. First came Rani Mukherjee in Hichki, breaking all the myths about films that spotlight female heroes, specially those with disabilities.

Now to top it all Alia Bhatt as a patriotic spy who creates havoc in her Pakistani in-laws’ home in Raazi has just become the first female hero in five years with a 100-crore boxoffice earning.

All this makes the Veere Di Wedding team extremely hopeful.

Says the Veere actress Sonam Kapoor, “The success of Raazi is definitely good news for us.But we are in a different league. They had the backing of two powerful production houses.We cannot get that many theatres and screens. But we’re very happy with the attention that our film is getting.”

Trade pundits say Veere Di Wedding will benefit independent of the Raazi success.

Says trade analyst Atul Mohan, “Raazi was different. A patriotic untold story taken from history and Veere Di Wedding(VDW) is today’s generations’ take on weddings and commitment. Raazi was flocked by families and looking at the promos of VDW it should be patronised predominantly by youths of metros. Both are different films.”

Adds analyst Amod Mehra, “Ladies will definitely flock to see Veere Di Wedding. But not because of Raazi.But because of the bold content.”

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