Glance Invests In Collective Artists Network
- Investment brings together Glance and Roposo’s scale, technology and monetization capabilities, and Collective’s strength as a leading Indian pop culture marketplace
- The companies will gear up to fuel India’s creator economy through LIVE Content and Entertainment-Led Commerce on Glance and Roposo
Bangalore 25, 2021: Glance, the consumer internet company behind two of India’s largest digital content platforms – Glance and Roposo – today announced that it has made an investment in Collective Artists Network, a leading Indian talent management network and pop culture marketplace.
This collaboration is expected to give Glance strategic access to India’s top creators and celebrities, while providing disruptive and sustainable monetization opportunities for the country’s entertainment talent. Glance is already in advanced discussions for partnerships with some of these celebrities and creators as a result of this investment. These partnerships are expected to help power live content on Glance lock screen, and drive entertainment-led commerce on Roposo.
Glance, the platform which pioneered AI powered personalised content discovery on the lock screen of Android smartphones, has over 150 million active users in India, and an estimated 25 million in Southeast Asia. It recently also launched Glance LIVE, a streaming service for 24/7, real time content on lock screen. Roposo, on the other hand, is India’s first entertainment-led shopping platform, with over 30 million active users. Collective has grown to become a leading marketplace in India for popular culture, as well as one of its biggest, multifaceted talent management powerhouses and pop-culture brand advisories. Within India, it manages the largest roster of celebrities and houses more than 8500 influencers and creators via its platform Big Bang Social, including top actors and pop culture icons.
With the scale, technology and monetization capabilities of Glance and Roposo, and Collective’s access to some of India’s leading talent across Cinema, OTT, television, music, sports, digital and regional industries, the two companies are now well-positioned to power India’s creator economy.
“Creator-led live content and commerce is the future of entertainment and e-commerce, and we intend to be at the forefront of this evolution. This strategic investment in Collective Artists Network is a step in that direction, and allows us to forge meaningful, long-term synergies within the creator eco-system. Our vision is to enable creators to go from being just entertainers to ‘creator-preneurs’; be it through live entertainment content, or through a variety of lucrative avenues for commerce, on both Glance and Roposo, said Piyush Shah, Co-founder, InMobi Group, and President & COO of Glance.
“With the worlds of content and commerce merging, celebrities and creators are increasingly looking at newer avenues of growth and want to partner with platforms that not only have scale, but also provide great economic opportunities. Glance and Collective are committed towards building a sustainable economy for creators, wherein they can become partners and entrepreneurs. This is an innovative partnership in our business and with Glance’s scale and our large network this will provide a significant opportunity for the creator ecosystem,” said Vijay Subramaniam, Group CEO and Founder of Collective Artists Network.
In July of this year, the two companies had together launched Glance Collective, a JV company that co-creates consumer brands with multiple celebrities and creators. This partnership is an example of how Glance is powering entrepreneurship in the creator economy by enabling creators to co-own brands, instead of just endorsing them.
Founded in 2019, Glance is a consumer internet company that has created two of India’s largest digital content platforms, Glance and Roposo. Glance enables an estimated 175 million users across India and Southeast Asia to experience the ‘live internet’ on the lock screen of their smart phones. Roposo, a live entertainment commerce app, is India’s first dedicated destination for creator-led, live streaming commerce. Glance also owns full-stack e-commerce company Shop101 and is a majority shareholder in Glance Collective, which co-creates consumer brands across categories with leading celebrities and creators. Funded by Google and Mithril Partners, Glance is an unconsolidated subsidiary of InMobi. For more information visit glance.com
Roposo is a creator-driven live entertainment commerce platform, that brings together creators, shopping and entertainment in a single destination. On Roposo, consumers shop live with hundreds of creators and on pop stores, for leading brands, across categories. With a vision to power the creator economy, Roposo endeavours to bring its creators a range of unique entrepreneurial opportunities, through live entertainment and commerce. The platform is a business unit of Glance. For more information visit www.roposo.com. The Roposo app can be downloaded on Apple App Store and Google Play Store.
The Collective Artists Network is India’s leading marketplace for Popular Culture, as well as India’s biggest, multifaceted talent management powerhouse and pop-culture brand advisory. A name synonymous with the world of entertainment and branded content, the ‘Collective’ offers unparalleled access to India’s leading talent across Cinema, OTT, television, music, sports, digital and regional industries. It has recently launched a digital influencer platform, Big Bang Social, which will serve as the gatekeeper of the most authentic pop culture data analytics our country has to offer.