No matter how hard the Aamir Khan camp may try to convince us to the contrary, the fact is Secret Superstar has underperformed. And there is a tremendous amount of churning and brainstorming going on as to what went wrong.
A well-informed source reveals, “Secret Superstar has done well enough. But it is not a spectacular hit. It was never meant to be. The film has a 15-year semi-newcomer in the lead and Aamir makes an extended guest appearance. They wanted to compete headlong with this Diwali’s other release. But Golmaal Again got a far bigger opening. This has shocked the Aamir Khan camp which saw thus Diwali as a Aamir Khan Versus Ajay Devgan war.”
Apparently Aamir’s camp is miffed because Ajay has a role in Golmaal Again as brief as Aamir in Secret Superstar. Phir bhi log zayada Golmaal pasand kar rahen hain.Aamir’s marketing team stunned is.Apparently Aamir has made his displeasure clear to his team.”
There is a lesson here for all mega-stars. Don’t take the audience for granted. They will see the film they enjoy and not the film that YOU want them to enjoy. In Secret Superstar the biggest downer is the music. For a film about a singer that’s unforgivable.
Next time you make film about music, try better tunes.