Goo Hye-sun Launches Startup Five Years After Divorce, Unveils Patented Beauty Product

On June 10, actress Goo Hye-sun took to social media with the single word “startup,” accompanied by a series of photos that showcased her official Preliminary Startup Company Confirmation, issued by the Korea Venture Business Association. The certificate affirms her company’s startup status, valid from May 28, 2025, to May 27, 2028, marking her formal debut in the business world.

This exciting venture is not without precedent. In 2020, Goo Hye-sun applied for a patent for a self-developed hair roller, which was officially registered in December 2021. She had previously teased this innovation during a variety show appearance, and her persistence has now culminated in a full-fledged business.

Accompanying her announcement, Goo shared cheerful photos and a demonstration video using her patented roller, sparking curiosity and support from fans. Her radiant smile and evident enthusiasm reflect a woman confidently stepping into a new role.

This move comes five years after her public divorce from actor Ahn Jae-hyun, finalized in July 2020. Since then, Goo has steadily expanded her artistic and entrepreneurial pursuits, from directing and writing to now launching her own brand.

With her blend of creativity and determination, Goo Hye-sun’s startup journey signals a powerful reinvention—and fans are eager to see where it leads next.