HGTV’s Drew & Jonathan Scott Team Up With Ben & Erin Napier on New Venture

Two of HGTV’s most popular duos are joining forces. “Property Brothers” stars Drew and Jonathan Scott are expanding their consumer products business, Scott Brothers Global, by launching a new brand management agency, Variety reported on January 27, 2025. Among the first people the Scott brothers will help, according to the outlet, are “Home Town” stars Erin and Ben Napier.

Drew shared his excitement on LinkedIn about the new venture, called BrandJourney, and their work with the Napiers, who just signed a new multi-year talent deal with HGTV. In his post, Drew called them “two of the most beloved hosts on HGTV who have inspired millions of people in their homes and communities.”

The Scott Brothers’ BrandJourney Aims to Turn Home Brands Into ‘Household Names’

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The Scott brothers know a thing or two about building successful brands, having sold over $3 billion worth of their own merchandise over the last decade, Variety reported. Their new agency will help to develop and market brands “within the home furnishings, décor, textiles, housewares, kids, giftware and home improvement industries.”

BrandJourney will continue to grow Drew and Jonathan’s brands — including Scott Living by Drew & Jonathan, Drew & Jonathan Home and “Property Brothers” — while also working with client partners like the Napiers and Stephen Brown’s Glitterville Studios.

“We know how to translate beloved brands into a cohesive, instantly recognizable, and memorable product line,” BrandJourney’s website says. “We turn home lines into household names (and vice versa!). Imagine what’s possible for your brand.”

To help brands like theirs thrive, the Scott brothers’ new agency will advise clients on “licensing, brand development and management, creative direction and marketing, digital and social media strategy and content and media production,” per Variety.

In a statement, the “Celebrity IOU” stars said, “We are thrilled to launch BrandJourney to share our expertise and leverage our incredible team to help other brands and talent build and expand their consumer products offerings in the home space. We’re excited to have Glitterville and Erin & Ben Co. on board and can’t wait to help these brands continue to grow.”

Erin told FurnitureToday, “We’re partnering with BrandJourney to find new ways to introduce our audience to more affordable American-made and assembled goods that make their homes more beautiful, more purposeful and less disposable.”

Erin & Ben Napier Are Also Friends With Drew & Jonathan Scott

The BrandJourney website describes the Napiers’ brand, known as Erin & Ben Co., for blending “heirloom design with quality craftsmanship to create products that make homes feel well-lived in. With a focus on authenticity and nostalgic design, Erin & Ben Co. is dedicated to revitalizing small-town America through local manufacturing and beautifully crafted home collections.”

The Napiers — who film their hit show in Laurel, Mississippi — are not only clients, but friends with Drew and Jonathan. In 2023, they visited with the twin brothers and their families while on a vacation in Los Angeles.

Ben described on Instagram how they happened to see their former HGTV producer drive by as they were eating at a local diner, and called him to turn around, only to learn that he was working on a “Property Brothers” shoot “less than 200 yards away.” That night, Ben revealed, they were invited to have pizza with Jonathan, his longtime love Zooey Deschanel, Drew and his wife Linda Phan.

“It was more fun than you can imagine,” Ben wrote. “There were magic tricks, and a light show, and a house tour, and incredible stories.”

The eighth season of “Home Town” airs Sunday nights on HGTV. Meanwhile, a new season of the Scotts’ “Celebrity IOU” premieres on February 3.