Jessica Simpson is serving up sunshine and smiles with her latest Walmart collection—and she brought her mini-me, Birdie Mae, along for the ride. In a heartwarming Instagram post, the mother-daughter duo twinned in cheerful yellow swimsuits, radiating confidence and charm.
A Picture-Perfect Pair
Jessica, 44, and her 6-year-old daughter Birdie showcased their close bond and impeccable style in matching swimwear from the new Jessica Simpson Collection at Walmart. Jessica’s suit featured a plunging neckline paired with red cowboy boots and layered necklaces, while Birdie sported a kid-friendly cutout one-piece complemented by pink rain boots. The duo’s coordinated look was both playful and stylish, embodying the collection’s boho-chic aesthetic.
In the caption of her Instagram post, Jessica described the experience saying, “There’s just something magical about seeing my kids in front of the camera. It’s beautiful to witness the confidence and playfulness my kids give in the moment. We had so much fun together.”
@jessicasimpson“My kiddos make everything so real and authentic, which is exactly how I want my brand to be, so having them as part of it feels natural to me,” she also noted. “As for matching—it happens pretty often by accident, honestly. We seem to coordinate without even trying! I also love a good mommy-and-me look, and it’s so cute when we can make it happen.” It seems as though Jessica really cherishes the opportunity to share these special experiences with her daughter.
Boho-Chic Meets Everyday Glam
According to Fashion United, the new Walmart-exclusive Jessica Simpson Collection offers over 100 pieces, including apparel, swimwear, and jewelry, all designed to celebrate women of all body types. With sizes ranging from XS to 4X and prices mostly under $30, the collection combines California-inspired boho styles with Jessica’s Texas roots. From floral patterns and crochet details to denim staples and vibrant swimwear, the line aims to make every woman feel confident and stylish.
“Walmart is an incredible one-stop shop and allows us to further expand our mission to help every woman feel her absolute best and most confident in fashion and accessories that are on-trend, while still being classic and affordable,” Jessica expressing her excitement about the collaboration (per Good Morning America).
If you needed a sign to refresh your summer wardrobe or just wanted something that makes you smile: Jessica and Birdie just delivered. The collection is incredibly cute, the prices don’t hurt the wallet, and the energy? Straight-up sunshine.