Scarcely had Karan Johar’s Dharma Production gotten over the debacle of Kalank than another setback stares the illustrious production house in the face.
Dharma Productions Student Of The Year 2 directed by Punit Malhotra(who directed the semi-hit I Hate Luv Stories and the flop Gori Tere PyarMein for Dharma ) is all set to be another boxoffice turnip.
If early trends are anything to go by SOTY2 won’t be as big a disaster as Kalank for Dharma Productions. But still the blow would be decisive.
The film recorded average boxoffice collections in North India on the first two days. In Andhra Pradesh and Tamil Nadu it was easily overtaken by Mahesh Babu’s Telugu Maharshi and Vishal Krishna’s Tamil Ayogya.
According to trade experts the financial dynamics of Karan Johar’s collaboration with Fox-star Studios would have to be re-examined in the light of the two underperforming films in a row.
Says a source close to the development, “With Kalank Fox-Star bore the brunt of the losses,absorbing all the deficit. But with Student Of The Year 2 they may opt for a share-the-losses policy with Dharma.”
But who’s going to refund viewers who get zero value for their money in watching SOTY2?
Says trade analysts Amod Mehra says, “After the bad performance of Kalank and now SOTY2 the funders who were backing Dharma will have to rethink. SOYT2 will also see the end of Karan Johar’s nepotism.”