Kisi Ka Bhai Kisi Ki Jaan Opens To A Hugely Disappointing Response

Salman Khan’s  new Eid release Kisi Ka  bhai Kisi Ki Jaan(KKBKKJ) is all set to become one  of the Superstar’s career’s biggest  flops. And  he has had his share of debacles in  the past, like Chaand Ka Tukda, Suryavanshi, Saawan  , Marigold, God Tussi Great Ho, Yuvrraj , Main Aur Mrs Khanna, etc .

 It is too early to say how big a disaster KKBKKJ will eventually turn out to be . But trade experts say it is likely to collapse completely  from Monday onwards.

On the online booking website Bookmyshow , there were hardly any Houseful boxes in any part of the country on Saturday.

When I phoned  a powerful personnel in Mumbai of a leading multiplex chain he spoke on assurance of anonymity:  “It opened very poorly for a Salman starrer on Friday,round 12-13 crores. But we thought  that was because  it was pre-Eid last day of Ramzan on Friday. But on Eid on Saturday the collections grew  minimally. Nothing earthshaking.  Yes, this is one of  Salman’s poorest openers with no  hope for an improvement.But please  don’t  quote me, as I will get into trouble.”

One  of Bihar’s most prominent film distributors Kishan Damani was more  forthright. “It’s one of the lowest openings for a Salman Khan movie on EID. Mass belts have performed comparatively better. But overall, it is  a letdown.Audience will not see just any crap nowadays.Salman is disappointing his loyal fan base again and again.. He should have come back directly with TIGER 3.Monday onwards completely crash ho jayega.I think distributors  acquired it on a advance-commission basis. So it won’t be a losing proposition  .However the  funds of the distributors would be stuck for quite sometime.”

Akshaye Rathi one  of Maharashtra’s prominent  film exhibitors.  is kinder towards  the film’s poor opening. “The opening figures are pretty  much in league with what  was  expected. It opened on the  last day of Ramzaan which is not best release date a for a massy Salman starrer. If in spite of that the film has done 13 crores on Day 1, then  it is pretty respectable. With Eid kicking in on Saturday the footfalls  have increased. I am pretty confident that  audiences will come to see their Bhai in large numbers. Salman  has  actually come this Eid after four years. And that’s a  huge reason  to celebrate. I  won’t be surprised  if the collection go double  over the weekend as compared with the opening day.”