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KISS OF LIFE Faces Renewed Backlash as KCON Announcement Revives Racism Controversy
KISS OF LIFE is once again under fire as their inclusion in the second lineup for KCON has reignited a storm of backlash tied to their past controversy involving accusations of cultural appropriation and racism.
Earlier this year, the rookie girl group faced intense criticism after a live broadcast segment was widely condemned for elements resembling racial stereotyping and appropriation. Despite initial fan support and moderate success in their debut, the group has struggled to regain momentum, with recent releases failing to make a notable chart impact or stir much public interest.
On social media, the group’s inclusion in the upcoming KCON lineup was met with strong disapproval. While many announcements in the KCON thread generated buzz and excitement, KISS OF LIFE‘s tweet was flooded with negative reactions. Critics expressed outrage, labeling the decision to include them in a high-profile event as “tone-deaf” and “disrespectful,” particularly to international fans.
One user commented, “There’s still time to take it back kcon, you can literally bring anyone else.” Another added, “This is honestly so crazy to me. Why invite these unapologetic individuals to this event. You could’ve had blackswan, itzy or give some nugu group the opportunity to perform at kcon.”
Netizens also emphasized that U.S. audiences would likely respond poorly to KISS OF LIFE‘s presence, given the unresolved nature of the controversy and the group’s lack of a public apology or meaningful reflection on the incident.
As KISS OF LIFE attempts to move forward, the lingering impact of their earlier controversy continues to shadow their public image. With international fans holding idols increasingly accountable, it remains uncertain how the group’s reputation—and performance—will fare at a global event like KCON.
