Love Aaj Kal Disappoints Audiences Big-Time

Although  Imtiaz Ali’s Love Aaj Kal opened well at around  35 percent on Valentine’s Day, theatres  across  India   witnessed a steep drop of  40 percent  on Day 2.

Love Aaj Kal is  most likely to  be added to the  dismaying pile-up of flops this year. While the  last three years have been boom-time at  the  boxoffice, 2020 seems the  year  of wreckage  and  reckoning with only one bona fide  hit, the Ajay Devgan -helmed  Tanhaji so far.

 The flops started  in the  first week of January with  Bhangra Paa Le, Sab Kushal Mangal,ShimlaMirch, Darbar, Chhapaak,  Jai Mummy Di,Street Dancer, Panga, Jawani Jaaneman,Happy Hardy Heer, and  seem  to  continue in February with  Shikara.

Apart  from Tanhaji, the  only film to do well this year so far is Mohit Suri’s Malang.

As  for Love Aaj Kal,it is almost certainly a  losing proposition, likely to  put  everyone involved in the  red.