The new Thums Up ad featuring Telugu superstar Mahesh Babu is not just a treat for his fans , it is a also a full-on adventure story narrated in a some seconds.
The Superstar who stars in the miniature epic is seen dodging bullets, jumping down cliffs and plunging down a waterfall, all done with a slew of Far Eastern villains led by an actor with the most crooked teeth on this side of Shashi Kapoor.
The softspoken superstar says the ad left him exhausted but energized. “Shooting this ad was a challenge and an adventure. We shot it in Kuala Lampur in some really tough locations where there was only jungle and no place to take a breather,let alone chill. We shot the film with high-action stunts. It was like a shooting full-fledged action film.”
The ad is directed by Navzar Irani. Mahesh Babu says he hasn’t had so much fun shooting action in a long time. “All the action as shot in natural light. No filters were used. We wanted to capture the raw rugged mood of the jungle, and I think we succeeded in that.”