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March Movie Star Brand Reputation Rankings Announced

Published

4 days ago

30th March 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from February 18 to March 18.

Kim Hye Soo topped this month’s list with a brand reputation index of 3,886,915 for March. High-ranking phrases in her keyword analysis included “Signal,” “Unmasked,” and “red,” while her highest-ranking related terms included “beautiful,” “aloof,” and “powerful.” Kim Hye Soo’s positivity-negativity analysis also revealed a score of 86.59 percent positive reactions.

Son Suk Ku came in at a very close second with a brand reputation index of 3,842,892, while Lee Byung Hun ranked third with a score of 3,717,325.

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Choi Woo Shik took fourth place for March with a brand reputation index of 3,389,174, and Jung Hae In rounded out the top five with a score of 3,141,277.

Check out the top 30 for this month below!