Politics has finally and irrevocably entered our cinema. This is proven by the abysmally low boxoffice figures for Chhapaak Meghna Gulzar’s much talked-about tale of an acid-attack survivor’s fight for justice.
The well-made, moving film has made a mere 17 crores over the weekend at the box office. This is a far less amount than what was envisaged by boxoffice pundits.
“I expected a business of Rs 30-32 crores over the weekend,” says a boxoffice analyst who thinks Deepika Padukone’s visit to the JNU definitely proved costly for the boxoffice outcome of Chhapaak,” says the source who sees no hope for growth for the film.
“Tuesday is Makar Sankranti and there are already big releases in the South in Tamil and Telugu. In the Hindi belt the first choice this week is Tanhaji. Chhapaak is a distant second,” says the multiplex expert who blames Deepika’s marketing team for the faux pas.
“She should have never paid any attention to her PR agency who advised hr to do this(the JNUvisit). It was they who advised her to pay a “flying visit” to the beleaguered campus.
After Deepika’s visited protesting students in JNU there was a clamour for Chhapaak to be boycotted.It seems the radicals have won again.