Boxoffice Clash: Mohenjo Daro Shows Reduced….Rustom Emerges A Winner(But Only In Comparison)
As expected the boxoffice clash of the titans this week has proved lethal for Ashutosh Gowariker’s MohenjoDaro.
Ashutosh who left for the Locarno Film Festival on the day of the film’s release –Mohenjo Daro was the closing film at the Festival—spoke to me and expressed no awareness of the shockingly rude dismissive and derisive reviews for the film back home.
The fact of the matter is, no recent purported epic since Sanjay Leela Bhansali’s Saawariya has been trounced so royally by critics and rejected by audiences.
An executive from a leading boxoffice chain revealed on condition of anonymity that the chain has decided to reduce the number of shows for Mohenjo Daro and replace them with additional shows of this week’s other release Rustom.
Says the source, “We had to screen a certain mumber of shows of Mohenjo Daro due to a contract with UTV. But now with Rustom getting a far better response we have no choice but to knock out some shows of MohenjoDaro and replace them with Rustom.”
Not that Rustom is a clear winner. Trade experts, who do not wish be named until the boxoffice figures are officially released, predict Rustom too will witness a steep drop after the Independence Day weekend .
“It’s a long weekend , and then there is Raksha Bandhan on August 18. So Rustom will grow by default. But holiday or no, Mohenjo Daro has been rejected by the audience,” says the source .
Trade analyst Amod Mehra is dismayed by the competitive edge that destroyed Mohenjo Daro’s chances at theboxoffice. “Our film industry does not learn from earlier mistakes. This clash has once again proved that these clashes are not healthy for the business. As expected Rustom opened to a good start and by the audience reactions is set to be a big hit. On the other hand though the buzz was low for Mohenjo-Daro the trade was shocked by the unimpressive and dull start. As the word of mouth is bad it will struggle and thanks to the string of holidays manage a full weeks run.”
Another trade pundit Atul Mohan is more cautious in his evaluation of the two films’ performance. “The opening was little slow for Mohenjo Daro(MD) and good for Rustom. Rustom had had less theatres for release than MD but occupancy was better. Akshay Kumar’s past couple of successes ensured a good opening forRustom. The aggressive marketing by Zee in the last round also played big role where the marketing of UTVwas little slow in the last round. The opening collection of MD is less than expected and it is to be seen how the heavy investments will be covered.”

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Why On Earth Is Sushmita Sen Smoking A Cigar In Aarya’s First Look?

Season 3 of Aarya is being shot as you read this, and naturally Sushmita Sen is super-kicked about it, so kicked that she has put out a video where she is seen in the best Lady Boss version of herself.
Alarmingly, she is seen puffing away at a cigar, to complete her Badass Lady Boss image.
There was a time when women smoking cigarettes in Hindi cinema signaled vampishness. If a female actor was shown smoking it meant she had evil designs over the hero, and life in general.
Sushmita being Sushmita, a cigarette won’t do. A cigar it is, to go with her formidable image. The last Bollywood actor I saw smoking a cigar on screen was Premnath in the 1970s. Back then so many people didn’t die of cancer by smoking.
These are different far more dangerous and deadly times.
Sushmita is an iconic actor.She needs to be more careful about the image she projects . Smoking a cigar doesn’t enhance a woman’s(or a man’s) muscle power. Nor does it make her look cool.
About shooting for the third season of Aarya Sushmita says, “Aarya is synonymous with my name. I have lived as Aarya for two whole seasons and the love received by the audiences has only encouraged me to do more. Walking on the sets of Aarya Season 3 makes me feel at home and gives me a sense of empowerment. I’m grateful to the entire team at Disney+ Hotstar, Ram Madhvani Films and Endemol Shine India for the vision of creating Aarya and taking it to newer heights with every season.”
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Shah Rukh, Deepika, John Will Meet The Media On Monday At 4 pm(But There’s A Catch)

Pathaan has effectually discredited the efficacy of media interactions to promote a film. The film’s lead actors Shah Rukh Khan, Deepika Padukone and John Abraham did not conduct any press or portal interviews to promote the film.
And yet Pathaan is a blockbuster.
This weekend the Pathaan producer Aditya Chopra of Yash Raj Films took a call on behalf of the Pathaan team to do one media meet at the Taj Land’s End in Mumbai on Monday January 30 at 4 pm.
The three principal actors and director Siddharth Malhotra will address the media.
But here’s the catch: the media will not be allowed to ask any questions. There will be no Q& A s or one-on-one interactions.This basically means that the Pathaan team will have an opportunity to say what it wants to the media. But the media will have no say.
Make what you will of this one-way traffic.
A source close to Yash Raj informs me that this is the pattern regarding the media that Yash Raj will follow for future releases: no press meets no promotional engagements.
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Fake Projects of Pathaan Director Being Planted In Media

Siddharth Anand Denies Considering Any Project With Deepak Mukut
A word of caution to those marketing and publicity wizkids who think it’s okay to plant fake stories on (fake) projects with the Pathaan director.
It is not.
Such baseless announcements are meant only to raise the equity of the producers with whom Siddharth Anand’s name is linked. One such producer whose name has cropped up after the spectacular success of Pathaan is Deepak Mukut.
There were reports everywhere that Siddharth Anand’s next would be with Mukut.
Turned out to be a false rumour.
A source in the know informs, “Siddharth now has to complete Fighter starring Hrithik Roshan and Deepika Padukone for Yash Raj.Then he is committed to direct the sequel to War 2 for Yash Raj films. They will then start work on the next film in the Pathaan franchise. There is no scope or room for any outside projects for Siddharth Anand. So every announcement that you read of a new film to be directed by Siddharth Anand for an outside producer is likely to be a hundred percent fake.”
When I asked Siddharth Anand about the supposed project with producer Deepak Mukut he promptly replied, “NOT AT ALL.”
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Pink Director’s Next Featuring Yami As A Crime Reporter To Stream From February 16

Anniruddha Roy Chowdhury whose Pink featuring Amitabh Bachchan and Taapsee Pannu was one of the most important films of 2016, is all set to release his next Hindi film.
Entitled Lost, Anniruddha’s film , based on true events, will see Yami Gautam Dhar(that’s what the actress calls herself after her marriage) as a crime journalist. LOST is an emotional social thriller that represents a higher quest, a search for lost values of empathy and integrity.
Inspired by true events, Lost is a story of a bright young woman crime reporter in her relentless search for the truth behind the sudden disappearance of a young theatre activist.

Lost
Says Aniruddha “The shoot of LOST has been an incredible journey. I have been eager for the release of our hard-worked venture. The film is a realistic highlight of media in a social context and I am sure that it will give the audience a compelling watch. I am curious about its release and see the responses it shall get. I hope they will welcome it with open hearts.”
Yami Gautam Dhar who plays the lead of the crime reporter says, “I can’t be happier and more proud of the film’s selection for the opening night at CSAFF. I feel like its one that the people will connect to and will be the one that you cannot miss, especially in the current age and time. I have loved playing this role because it was such a special experience, it allowed me to explore so many layers of emotions as an actor and the entire team has worked really hard on it. I genuinely cannot wait for the film’s release, especially to see the reactions of the audience to it.”
The crime investigation drama boasts a stellar cast. Along with Yami, the film will feature Pankaj Kapur, Rahul Khanna, and an ensemble of younger talent, including Neil Bhoopalam, Pia Bajpai, and Tushar Pandey, in pivotal roles.
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