Was it the chemistry between real-life Chacha-Bhatija Anil and Arjun Kapoor?
Or was it the clean sleaze-freed comedy that did the trick?
Whatever the reason for the turn-around, Anees Bazmi’s Mubarakan has done a remarkable weekend turn-around. According to trade pundit Taran Adarsh, the film opened on Friday at 5.16 crore rupees.On Saturday the collections had grown to 7.38 crores.And on Sunday the collections had leapt to a whopping 10.37 crores. The growth at the boxoffice from Friday to Sundaywas staggering 100.97 percent.
Explains Taran, “Mubarakan is targeted at families and the family audience, generally, steps out to watch a film on Saturdays and Sundays. Mubarakan is a wholesome entertainer and is minus double entendres or vulgarity. That helped the business to grow on Saturday and Sunday. The word of mouth has indeed translated into solid growth [101%] on Sunday. One only hopes it maintains the momentum on weekdays.”
Adds trade analyst Atul Mohan, “It had to grow! Though in spite of very positive reviews and word of mouth the opening was below the mark but this neat and clean family entertainer showed tremendous growth which proves that audience wants wholesome family entertainers like this. Monday to Thursday holds the key for the film and looking at the remarkable growth the film has shown it means it has been accepted wholeheartedly and will deliver good numbers in the remaining days.”
Director Anees Bazmi couldn’t hide his joy. “I think this is all because of the audience’s love , they really enjoyed the film . Getting millions of messages . It’s a clean honest film for the entire family .”