OTT Release For Sooryavanshi?

With a   partial  lockdown and night curfew being re-introduced  in Maharashtra  the  future  of movie-theatre releases  appears not only bleak but doomed.

 While all those films which had announced their release  dates in theatres have withdrawn from the  rat race .The  biggest of them  all  Rohit Shetty’s  Sooryavanshi is apparently now seriously considering an OTT  release.

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A  source in  the  know informs that the  waiting game as far as finding a safe window   for the  release of Sooryavanshi   is concerned ,will  have to end  now.

 A very reliable  source  informs,  “If either cinemas don’t open or corona impact increases manifold ….and audiences are not coming….Or in some states theatres open and in some states they won’t….in those scenarios we will have to explore  all options.. Either pure SVOD(video on  demand)   routes. Or TVOD / PPV (pay per view)  routes like what the makers  of  Mulan are planning. Or part theatrical / part TVOD .Or in some state / countries theatrical and some state digital….Basically we will not like to shift release date further….and ideally look for theatrical or any other hybrid measure for the best  possible  release.”

Subhash K . Jha

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Subhash K . Jha

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