In the ever-scrutinized Korean entertainment industry, public figures facing power abuse controversies often disappear from the limelight, reflecting in silence. Yet some manage to bounce back—publicly apologizing and slowly rebuilding their careers. This article explores notable celebrity comebacks following scandal.
No:ze Returns to Stage After Advertising Controversy
In 2022, dancer No:ze faced backlash after being accused of unfair practices related to advertising contracts. Reports claimed she failed to fulfill social media obligations for small brands despite receiving tens of millions of won, while leaving posts for luxury brands untouched even after contract expiry.
As criticism escalated, No:ze issued a public apology, “Without any excuse, I sincerely apologize to those I disappointed and caused harm to.”
She entered a hiatus but has recently resumed activities through Mnet’s “World of Street Woman Fighter”. Now, she’s actively engaging with fans through her personal channels.
Kang Hyung-wook Clears Allegations, Returns as Dog Trainer and Broadcaster
Famous dog trainer Kang Hyung-wook was accused in May 2024 by employees of his company, Bodeum, of verbal abuse, inappropriate surveillance via CCTV, and poor treatment—such as receiving holiday gifts packed in dog waste bags. Both Kang and his wife were also sued for allegedly reading private messages.
However, police dismissed the charges last month.
Reflecting on the tough period, Kang recently revealed, “Between May and July last year, I lost 13kg due to stress and suffered from hair loss.”
Now, he’s back to dog training and online content creation. He’s also set to return to television on August 5 with Channel A’s “Time Between Dog and Wolf”.
Irene’s Apology After Stylist Bullying Scandal
Red Velvet’s Irene faced a serious backlash in October 2020 after a stylist-editor posted an anonymous account of verbal mistreatment on set. The post hinted at Irene as the perpetrator, including the hashtag for Red Velvet’s hit song “Psycho”.
Irene and SM Entertainment confirmed the allegations. She issued a public apology, “I deeply regret my immature behavior and the hurt I caused those who helped me get to where I am.”
She also met the stylist in person to apologize and promised not to repeat her actions.
After a 10-month hiatus, Irene returned during Red Velvet’s 7th debut anniversary livestream. She is currently active with the group, in unit promotions and solo activities, and is scheduled to perform at “SMTOWN Live 2025 in Tokyo” this August.
From Scandal to Second Chances
While the path to redemption is never easy, these celebrities have taken public accountability seriously, using reflection and apology to rebuild trust. As the entertainment industry continues to evolve, their journeys show that with sincerity, even the most controversial stars can find a way back.
Sources: Naver
