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Radhe OTT Versus Theatrical Battle

Salman Khan’s  commitment to  bring his  Eid release  Radhe: Your  Most Wanted Bhai into movie theatres remains  steadfast. The  film is all set to release for Eid 2021.

 However there is  a ferocious  tug-o-war  going on  between  the  movie theatres  and  the film’s  digital sponsors ZeePlex regarding the  gap  that must be maintained between  the purported  blockbuster’s theatrical  release and its OTT  streaming rights.

Sources say the Multiplex Association Of  India wants  a  gap of  at least four weeks between the  theatrical and  digital releases   of  Radhe Your  Most Wanted Bhai whereas ZeePlex is  looking at a  much smaller  space between the two releases.  Shariq Patel Chief Business  Officer Zee Studios  was  quoted as  saying in an earlier interview that  Radhe will release  on  the digital platform in  much less than  a month’s time  after  its theatrical release  on May 13. But with  theatre exhibitors unwilling to accept  the  smaller window  dividing the two releases, Radhe’s digital  release  is  caught  in  a  stalemate.

When I  contacted  Shariq Patel  for a  clearer picture he texted back, “Talks with the (multi)plexes  yet to kick  off  in full earnest.”

 This is  actually an admission of  no conclusive decision  about the  space  to be observed  in the release of  Salman Khan’s Eid presentation between theatres and  the streaming platform.

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